Today’s workplaces may have as many as five generations of workers, each raised in different times with different influences affecting their work styles. The same is true of volunteer programs. Organizations are now experiencing many different generations of volunteers working together, making for a very interesting and complex environment for volunteer management.
In this quarter’s Research to Practice, reviewer Laurie Mook looks at a study by Walden University’s Dr. Tonya Renee’ Howard, who interviewed five generations of volunteers (including Generation Z) and asked about their volunteer experiences with recruitment, recognition, and retention. Based on these in-depth interviews, Dr. Howard proposes generation-based volunteer management practices that all leaders of volunteers will find useful.