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Joe Saxton


Joe Saxton is driver of ideas and co-founder of Britain 's not-for-profit sector think-tank, nfpSynergy. NfpSynergy is part of the Future Foundation group and has been created to deliver ideas, insights and information to help not-for-profit organisations thrive in a changing world. NfpSynergy runs syndicated public awareness, media, GP, parliamentary and corporate tracking services, as well as developing research projects on issues such as branding, outsourcing and the Internet. He is also global communications consultant to UNICEF in New York .

Before nfpSynergy, Joe Saxton was Director of Communications at the RNID, Britain 's largest charity for deaf and hard of hearing people, responsible for PR, disability consultancy, lobbying, campaigning, policy, information and membership.

He was with Brann, the world's largest direct marketing group for five years and has worked with numerous charities. He co-founded the Journal of Nonprofit and Voluntary Sector Marketing and is the author of 'It's Competition, but not as we know it' and 'What are Charities for?' both published by Third Sector. More recently he researched and reported on charity use of the Internet - Virtual Promise. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now a trustee of the Institute of Fundraising.

He is an acknowledged expert in the area of charity branding. He has written and published extensively on branding in the not-for-profit sector including in the Journal of Brand Management. His recent publication on branding 'Polishing the Diamond' has been described as the 'definitive' work. He is now working on two major reports on the future of charities and charity trusteeship.