This is a landmark article, in that it tackles a critical subject rarely presented in depth: what it takes to raise money to support volunteers and the infrastructure of a volunteer program. As the title says, noted trainer and author Betty Stallings covers both the attitudes necessary to fundraising success and a wide variety of ideas for finding or generating adequate funds. Included are:
- Reasons why it is a challenge to raise money for a volunteer program.
- How to develop a strong case for support – specific “talking points.”
- Moving from begging to marketing.
- Visualizing success.
- Suggested methods of raising resources for your volunteer program, including donations from current volunteers, outreach to corporations and foundations, special events, gifts in honor of volunteers, and other creative approaches.