Volunteer-involving organizations – whether nonprofits, government agencies or all-volunteer associations – regularly search for new philosophies and technologies to maximize volunteerism and advance the organization’s purpose. However, implementing the use of personality profiles rarely makes the list of strategic initiatives. But in today’s social world, understanding an individual’s personality is critical to serving up relevant communications and interacting in meaningful ways. In order to succeed, organizations must emotionally engage their volunteers.
In this feature article, authors John Marshall and Hugh Massie take readers step by step to illustrate and explain how to use personality profiles in volunteer-involving organizations. And, the authors argue, "the investment of time and resources to incorporate personality profiles into the process of recruiting, organizing and engaging volunteers is one that pays off tenfold."