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Calculating an Organization’s Social Return on Investment in Volunteers

This quarter’s Research to Practice reviews an article that presents a way to measure the social returns on investment in volunteer recruiting, training, and management. Called Social Return on Investment, or SROI, it is a type of cost-benefit analysis that compares the present value of social outcomes created by the organization to the value of monetary and in-kind resources (including volunteer contributions) required to generate those outcomes.

As reviewer Laurie Mook explains, funders and government agencies have expressed great interest in the idea of calculating SROIs for organizations. Mook looks specifically at a case study by Italian researchers who apply this process to the volunteer program of a summer camp that offers recreational therapy for children with serious illnesses. The researchers end up with a SROI calculated as a ratio between the total present value of impacts on volunteers as well as on services, and the total costs of inputs required to recruit, train, and manage volunteers. Mook also examines the methodology as a potential tool to focus attention on the socio-economic impact created by organizations, for volunteers themselves, and for society-at-large. 

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Comparing the Establishment and Development of Local Volunteering Infrastructure in Eight Countries

Cees M. van den Bos, a pioneer in the volunteering field in the Netherlands, recently discovered that there was very little academic research on the subject of volunteering infrastructure. So he set out to investigate the establishment, development, and functioning of local volunteering infrastructure since the 1970s in these eight countries: Denmark, England, Finland, Germany, Italy, the Netherlands, Norway, and the United States.

In this special e-Volunteerism issue devoted to Volunteer Centers, van den Bos presents his research and findings on volunteering infrastructure, and shares his conclusion that Volunteer Centers should be defined as “agencies that have the mission to support volunteers, volunteer-involving organizations, and volunteering in general.” He specifically notes that Volunteer Centers are characterized by six functions: brokerage, the marketing of volunteering, the development of good practices, the development of volunteering opportunities, and the strategic development of volunteering.

Through his important research, van den Bos provides insights and findings that he argues are “relevant for makers of volunteering policies, for people working within the volunteering infrastructure, and for countries that aspire to establish a volunteering infrastructure.” And, he concludes, the “legitimacy of volunteering infrastructure cannot be considered outside the context of the increasing political recognition of civil society and civic engagement. Political interests in the concepts of civil society and civic engagement in the eight cases investigated has caused volunteering to be rediscovered and re-evaluated.”

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