Using Social Media in Your Volunteer Engagement Strategy

The Internet increasingly provides a means for nonprofits and government organizations to engage with people in their circles of influence. More and more organizations are blogging and posting YouTube videos and, more importantly, a great many organizations are asking their volunteers to blog on their behalf, to share photos of their events and to tweet about upcoming opportunities. In this way, organizations reach  volunteers in the spaces where they are already comfortable and engage them around their passions. And while working to increase the volunteers’ connection with the organization, we also spread our message to all of their friends.

This Training Design is not intended to be a how-to for online volunteer engagement. Rather, it will help participants identify opportunities to use social media in their volunteer engagement strategy. After the training session, participants will be able to develop the strategy for one or two small and simple Web2.0 initiatives. Those who started the training feeling overwhelmed or apprehensive about social media will leave feeling excited about the abundant opportunities that these technologies afford.