Trends and Issues

In our last issue, Research to Practice focused on episodic volunteers, as one-time or short-term volunteering is often called. This time, e-Volunteerism looks at a study of super-volunteers, defined as “individuals who volunteer 10 or more hours per week with a single organization” (Einolf & Yung, 2018, 789).

Based on in-depth interviews with 26 super-volunteers and nine volunteer managers, reviewer Laurie Mook presents the results of this research that sought to answer these four questions: (1) What characteristics and experiences of individuals cause them to become super-volunteers?; (2) What criteria do super-volunteers use in choosing an organization for which they will volunteer?; (3) What are the advantages and challenges in employing super-volunteers?; and (4) How can nonprofits best manage super-volunteers? The insights produced by this study, Mook argues, are useful for both those seeking and currently managing super-volunteers.

Episodic volunteering – as one-time or short-term volunteering is often called – is becoming the norm as times change and individuals move away from traditional volunteer roles that require consistent, long-term commitments. Technology has made it easy to find and sign up for events on the spur of the moment. It also makes it easier for organizations to organize such events and perform volunteer management functions such as recruiting, scheduling, and follow-up. Some of these events involve thousands of volunteers, and include marathons, sporting competitions, and festivals. 

One such mega event was the World Meeting of Families and the visit of Pope Francis to Philadelphia in 2015. In this Research to Practice column, reviewer Laurie Mook looks at the results of a study of the experiences of over 2,400 volunteers at this mega event in the City of Brotherly Love. Mook’s examination provides useful insights for episodic volunteer management.

Like the proverbial phoenix that rises from the ashes, George Washington Carver Senior High School rose from the ravages of Hurricane Katrina. Over the decade since the storm, the community has seen the emergence of a new brand of school and a different way of teaching—along with a new group of caring people, reaching out and giving back to help restore the city. One such project is Big Class, an organization that goes into the city schools to help students with their writing and creative skills. Through the mentoring of noted poet, writer, and essayist Kiese Laymon, and a corps of other volunteers, the Carver students are now authors of a published book.

History Between the Folds: Personal Narratives by the 11th Grade at George Washington Carver Senior High School, published in May 2017, is written by the 11th grade students of Eric Parrie, a young, energetic history teacher at Carver, a predominately African-American, inner-city school. Parrie, who is white, brought with him a style of teaching that gives the students a chance to have a voice, to see history, and to make history. The book gives readers the opportunity to see into the hearts and minds of teenagers who were young children when Hurricane Katrina hit, and some teens new to the city. They share their personal experiences and feelings about life and their futures.

This very special e-Volunteerism feature, by writer and writing volunteer Willmarine B. Hurst, reveals the process of writing and publishing History Between the Folds, and explains how volunteers served as student writing mentors.

More people want to volunteer today than ever before. As practitioners, we recognize that it’s important to not just make volunteer opportunities more accessible but to also make them more personalized.

While some of us have yet to adopt a web-based approach to recruiting and working with volunteers, the conversation has already advanced to using more effective mobile apps. These apps offer more relevant opportunities to individual volunteers and also help automate check-in, background checking, and dynamic reporting processes. Today’s app developers aim beyond visual interfaces to target voice detection and artificial intelligence capabilities – such as those supported by Apple’s Siri, Amazon’s Alexa and Samsung's Bixby – to predictively deliver personalized content and experiences to us. Such advances have real implications for volunteer engagement, too.

In the past, the volunteer community has often been burned by online volunteer opportunity registries and other volunteerism-related website providers who over-promise and under-deliver. But improved electronic tools now offer growing opportunities for us to engage more volunteers and retain them. In this e-Volunteerism feature, Sam Fankuchen, the founder of Golden, a top-ranked mobile app for volunteers, shares his expertise on electronic access that impacts volunteers. Fankuchen clearly challenges us to broaden our vision when he asks: Are we ready to position our volunteer opportunity listings so that every volunteer on every device in every community can find them? 

Free, live-streaming video platforms like Facebook Live, Twitter’s Periscope, and YouTube Live allow users of smartphones or tablets to live stream something they are viewing in person so that people off-site can view and share in it, too, in real-time – events, speeches, announcements, celebrations, and more.

The keyword here is live. Viewers watch the video at the same time it’s being filmed. While videos are recorded on Facebook and available after the live event (just like on YouTube), the draw for Facebook viewers is that they can view the event as it is happening, in real time. As with other Facebook posts, they can even join in by commenting.

Could Facebook Live and other live-streaming video platforms be used to celebrate volunteers? Welcome new volunteers? Educate and train volunteers? Recruit new volunteers? “Sure!” argues Jayne Cravens, an internationally-recognized volunteer management researcher, consultant, and trainer. In this e-Volunteerism feature, Cravens outlines some captivating ideas for how to embrace live-streaming video platforms to benefit volunteer engagement, noting that you can even “plan out” your video ahead of time. “It doesn’t have to be entirely spontaneous,” writes Cravens. “It just needs to feel that way.” 

In this Voices, Kerry Martin explores the evolution and significance of TimeBanking, a concept that operates on a very core principle: For every hour of service that members provide to one another, they earn an hour that’s redeemable for another service for them.

Through stories from and about TimeBanking members, Martin reviews the nuts and bolts of this growing movement. He explains how TimeBanking has expanded to 40 countries, why individuals and organizations are included, and its growing symbolism as the “core of community.” As Martin writes, “TimeBank members open their hearts to not only help one another but also be helped by one another.”

A concept that spreads the love through volunteering? Good deeds and dating in a single package? In this e-Volunteerism feature, volunteer-manager-turned-entrepreneur Hannah Whitehead describes her efforts to innovate against all odds—and yes, she brings Cupid along for the ride, too!

In June 2016, Whitehead launched a social enterprise called Good Deed Dating that works alongside charities in London to coordinate volunteering events for single people. In a nutshell, Good Deed Dating combines good deeds with dating, providing single Londoners with the chance to meet someone who shares their values while doing good for their communities. Spreading love while volunteering! The concept has been widely embraced and is growing, working to potentially change not only volunteering constructs but the lives of dating-challenged, adrift, Bridget Jones-like Londoners everywhere.  

“When I was working as a volunteer manager, I had big ideas and an appetite to make volunteering not only super accessible, but also genuinely engaging to as many people as possible,” writes Whitehead. “However, like many others I found myself hitting red tape and brick walls at every turn. I knew that there were hundreds of potential volunteers out there who just needed the right incentive to get involved.  Feeling frustrated, I decided to make the leap and set up Good Deed Dating to support charities to achieve more and empower volunteer managers to get creative with their volunteering programmes.”

With a great sense of adventure and a keen eye for program innovation, Whitehead describes why “thinking outside the traditional volunteering box can feel risky or like an uphill struggle, but it doesn’t have to be. Our goal is to spread the love through doing good and provide a new way for Londoners to meet likeminded people who share similar values whilst meaningfully contributing to their community.”